Social media is a great content marketing tool, but there are some rules to the game. Check out these 10 tips for effective posts to engage. If you follow these 10 ways to make social media posts that get engagement, you’ll see great results.

1. Use great images. Visual content will prevent people from scrolling through the endless feed and seeing your posts. If you don’t have images directly related to your business, use some stock images from free sites like Pixabay or Unsplash.
2. Write good copy. Where the image makes them stop, the text makes them click. Use good grammar, perfect spelling and punctuation, and proper spacing.
3. Don’t be self-centered. Don’t directly market your company and products every time. Write about topics in your industry or repost other people’s projects to build your credibility and engage with a wider audience.
4. Use hashtags. Your posts can also be invisible on most social media if you don’t use hashtags. Hashtags tell people what category your post falls into and drive more engagement to see new content on that topic.

5. Be brief. Don’t make your posts too long because readers will get bored and move on. Use synonyms for long words and keep sentences short. Remember, your audience is highly distractible.
6. Post news at a critical time. It varies depending on the type of social media, but your posts will be shown to a large audience. You can do a quick Google search to see the best date and time for the social media platform you use.
7. Engage your readers. Ask engaging questions in your posts to encourage discussion and responses. You know your post is successful when people are using the thread under your words.