Social media should be the best content marketing funnel solution, right? But for many business owners, that’s easier said than done. Here are some reasons why social media isn’t working for your business strategy.
- You didn’t advertise. Yes, social media is free, while traditional advertising can cost a fortune. However, you have to understand that social media interactions with organic posts are inherently weak—people are bombarded with items in their feeds. With social media ads, you can target specific users and provide a prominent spot in your feed, resulting in more clicks.
- You dig too much. Despite the enticing words of Internet gurus and content marketing professionals, there is no get-rich-quick solution to social media content marketing. Creating a solid image requires time, patience and quality materials. You can try all the back-end hacks you want, but social media has watchdogs to monitor activity. If they find it suspicious, it will lower your profile’s health scores, making it harder to market. That’s one reason why social media isn’t working as you hoped.
- You don’t cooperate. It’s called social media for a reason! Even giants like Disney and Coca-Cola have social teams that work with users who leave comments on their pages and forums. If you’re building brand loyalty on a social media platform, engage with your followers by commenting on their posts and photos, and responding to their comments and likes.
- You don’t use data. There are many programs that can help you capture user data to help you better target your audience. This type of software can help you understand who is interacting with your brand and which demographics are most likely to be interested in what you have to offer. If you don’t use this information, you’re just shooting in the dark. Hence, this could be a reason why social media isn’t working effectively.
- You don’t have good content. From images to text messages, good content gets attention on social media. Find out what makes your eyes stop and click a link, and if you can’t figure it out, hire someone who can. Posting content that does not resonate with your audience might be why social media isn’t achieving the desired results.
- You do all the work. You heard that right… the best social media marketing comes from other people promoting your product or service. Together, your brand ambassadors can reach a wider audience that already loves their posts and unique style. Others promoting your product or service also give it a stamp that you cannot fake yourself. Thus, leaning entirely on your own efforts might be a sign of why social media isn’t working optimally.
